Norlida Azmi

Norlida Azmi

Group Chief People Officer, Axiata Group Berhad

Norlida Azmi is currently the Group Chief People Officer of Axiata Group Berhad. Her first stint in Malaysia after 18 years overseas was with UEM Group in 2014 as the Group Chief Human Capital Officer driving the transformation agenda for human capital across UEM subsidiaries. She was also a Board Member of Cement Industries of Malaysia Berhad (CIMA), a cement manufacturing business. She joined HSBC Malaysia in 2018 as the Country Head of HR overseeing staff strength of 4,500 driving talent management, digital acumen upskilling, total well-being, and diversity agenda before moving on to PNB as Chief People & Culture Officer. She is a strong advocate of diversity and inclusion, digital and agile transformation and total well-being. She is a working member of the 30% Club Malaysia apart from leading the Media, PR and Communications pillar. She is also a mentor on Leadwomen, Lean In, Young Corporate Malaysia and Axiata Young Talent Programme platforms.